Noyan Parseh history goes back to 2001 when it started as Mehrdad Cultural and Sports Complex with the vision of providing multi-product sport and recreational services. The founder’s ambition was to establish a facility where customers could enjoy the highest quality of service in the field of health and wellness, as well as holding recreational and entertainment events with an integrated approach in the region. In order to expand its business, Mehrdad Cultural and Sports Complex was registered under Noyan Shokooh Parseh in 2009 to offer new services. The offerings included health and wellness programs for seniors and retired citizens of Alborz province, as well as event planning and hosting corporations in addition to full catering services. With more than 20 years of providing high-quality service in the fields of health and wellness as well as event planning and catering, Noyan Parseh Group has a vision to constantly improve the quality of their services with an emphasis on customer appreciation through innovative solutions.